Info, News

Spring Newsletter – September 2014


“Today fill your cup of life with sunshine and laughter”

Make yourself a cup of coffee and settle in, this newsletter is jam-packed with information! Hopefully summer is on its way – and time to talk sunscreen. We have never officially had the sunscreen debate so here goes…

Many of you may already know:
SPF 15 – blocks out 93% of UVB rays
SPF30 – blocks out 97% of UVB rays
SPF50 – blocks out 98% of UVB rays

What many of you may NOT know:

  • The average sunscreen is only tested and graded on its UVB factor and not UVA.
  • Testing the UVA block percentage is expensive and up and till recently not required as part of sunscreen testing.
  • UVB is responsible for the reddening of the skin when burning but UVA’s damage is not easily seen and is often more responsible for premature ageing and sun damage long term.
  • Many sunscreens do not offer UVA protection and by providing only UVB protection give the user a false sense of safely in the sun.
  • All SPF testing is determined by an application of 2mg of sunscreen per 1 cm of skin! Most people apply 0.4 ml of sunblock per 1 cm of skin. As a result you are often falsely under the impression you are well blocked when you are not. Many have only blocked out half, or less of the SPF % stated on their sun screen bottle.
  • Waterproof sun blocks do not last longer than 40 minutes regardless of what they promise.
  • All sun blocks, regardless of the SPF factor needs to be reapplied at least (if not more often) every 2 hours for effective sun protection.

[/threecol_two] [threecol_one_last]Higher factor sunblocks are a marketing tool that give consumers a false sense of safety which often results in way too much time spent in the sun’s harmful rays without the warning signs of burning to alert you to the dangers.

What you need to look for in a sunblock:
A broad spectrum block out (offering UVB and UVA protection) is more important than one that boasts a high SPF protection percentage.

There is no such thing as ‘all day protection, 100% safe in the sun or any similar claims that are made’ this is misleading advertising.

A well applied SPF 30 is going to offer you the same protection as a thinly applied SPF50 and anything about 50 is purely a marketing ploy.[/threecol_one_last]


As most people do not apply a thick enough layer of SPF to their skin it is better to opt for an SPF 30 which offers 4% more block out so that even a thinner layer of SPF 30 will block you out 93% ( which if an equivalent of an SPF15)!Our supplier’s SPF 50 and SPF 30 was retested in 2012 according to the new upgraded sunscreen regulations.

The SPF 15 was tested more than 5 years ago. This is a hugely expensive process. It might be a while still before the SPF has been re tested to the latest criteria.

Click here if you would like to read about some well-known sunscreen myths.


September / October Spring Specials

Face and blokc Muizenberg 2Purchase a Day Moisturizer and receive a free 10ml trial SPF 30/50

We will continue to add sunscreen to ALL our day moisturizers. The Hydrating & Balancing Day Moisturizer, Youth Day Moisturizer and Daily Defence for men will all now contain SPF50 instead of SPF15.

For September and October we will be giving away a FREE10ml SPF 30/50 with every day moisturizer purchased. And that is not all… We are offering 15% off all our sunscreens until the end of October 2014.


15% discount on our SPF15 and our new SPF 30 & 50 sunscreens





 500ml SPF 50/30 (only available from November 2014)



 125ml SPF50



 125ml SPF30



 125ml SPF 15



 50ml SPF 15

 R  70

 R  60


Elixir’s new 50ml Pure Moroccan Argan Oil:

Retail: R245 (click here to view in shop)
Many are talking about the wonders of Argan oil and its versatile uses. We have been testing it and have decided it compliments Elixir’s skincare range perfectly!

It can literally be used on the whole body – from the top of your head to the tip of your toes! It is great for sensitive skins as it is pure oils without any nasty additives. But best of all it can be added under, over and combined with any of Elixir’s existing product range without interfering with your products fragrance. As much as we all love essential oils for ultra -sensitive skins many essential oils can be over stimulating. For this reason we have kept our Argan oils pure and simple without adding any additional oils to it making it IDEAL for ultra- sensitive skins.

Click here to see 10 reasons why you might like to invest in a bottle of Elixir’s Pure Moroccan Argan Oil.

Essential oils have so many healing properties there will always be an overlap of skincare benefits with our products. Sometimes it is a good idea to give your skins a break from one oil and try another. Some skins thrive on change and some skins don’t!

We have made a summary of some of the differences between our oils:

An EXTREMELY rich and intense oil that focuses mainly on the ageing process of the skin – age spots, blemishes, pigmentation and fine lines and wrinkles.

HARMONIZING OIL (view in shop)
A multi-purpose oil focusing on hormonal balance, hydration and healing – it is less rich and not as stimulating as the Luminescence but still offers an enriching skincare treatment.

Multi- purpose oil for hair and skin, face and body! It also focuses on hydration, balancing and feeding. Out of the 3 oils it the gentlest option making it well suited for extremely sensitive allergic skins. Especially good for skins that find essential oils a little too stimulating.

This newsletter has been loaded with information! If you are reading this far we are impressed you have made it to the end! Please call us if you need to know more!

We are in the process of working on our special for our next Festive Season’s newsletter. It going to be an exciting mix of products – but more about that in November!

Enjoy the return of the sun and blue skies – may we have many more of these days.

Warm Regards
The Elixir Team